Mystery Shoppers: Sherlock Holmes of the Modern Corporates
A lot of us grew up watching detective movies and reading mystery novels like Sherlock Holmes. Many of us share a hidden desire to play the spy in the real life as well.
It seems like modern day corporates have an entire business built around this. Here, you play a detective for the companies and you do not have to get a license for it. Just shop, use their services, give them ratings, collect proofs of misconduct or bad services and get paid for it.
Yes. You read it write. This is called Mystery Shopping where one has to pose as a customer to evaluate a company’s services. Companies are ready to pay for it as this is crucial for them to get real picture of their services. This is specially very much relevant for big corporates which require to maintain certain standards across all their outlets.
However, with increasing awareness, even small companies are realizing the importance of mystery shopping audits. It helps them to improve their services and outperform their competitors easily.
To conduct mystery shopping, a person does not require any extra-ordinary qualifications. The only desirable characteristics are keen observational skills, an eye for detail and a smartphone with video and audio capture capabilities. You can even use spy gadgets like spy cam and small audio recorders.
Mystery shopping is an emerging field in India. Earlier, it became quite popular with students, housewives and people who required some extra income. But with time, it became an activity which is very much enjoyed by people, and people from diverse age groups, professions and income levels are now joining the wave.
For huge brands like Porsche and Mercedes, shopper must actually able to afford such products to appear a legitimate buyer to the showroom sales representative. This is why mystery shopping companies require buyers from upper middle to upper income groups as well to cover these big brands.
Mystery shoppers from very high professional profiles like executive managers, vice-presidents and the likes are actively being involved in mystery shopping audits. Obviously they get assignments of their stature like auditing a 5-star hotel in any part of the world, going to a buy a Porsche etc.
Apart from the shopper fees, these audits also reimburse the amount paid for using their services. And as it seems, this amount keeps increasing with the level of audit.
A lot of companies have emerged in this new market. WeMark, one of the earlier Mystery Shopping companies in India has been able to provide top quality services to the clients while providing the best kind of audit opportunities to the shoppers.
Sounds like a great deal, huh! So, what are you waiting for? You have shopped enough for fun and needs by paying money. Wake up your desire to play the spy. Your shopping experience can be a huge asset which should be leveraged. A combination of these two is what you need. Be a Mystery Shopper today and use your spying and shopping skills to earn. And where can you get a job which is actually fun to do!
To register as a Mystery Shopper, log on to www.wemarkindia.com today.
To register as a Mystery Shopper, log on to www.wemarkindia.com today.
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